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  • AS ISO 20252:2019

    Current The latest, up-to-date edition.
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    Market, opinion and social research, including insights and data analytics - Vocabulary and service requirements

    Available format(s):  Hardcopy, PDF 1 User, PDF 3 Users, PDF 5 Users, PDF 9 Users

    Language(s):  English

    Published date:  28-06-2019

    Publisher:  Standards Australia

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    Abstract - (Show below) - (Hide below)

    The objective of this Standard is to establish the terms, definitions and service requirements for service providersconducting market, opinion and social research, including insights and data analytics.

    Scope - (Show below) - (Hide below)

    This document establishes terms, definitions and service requirements for service providers conducting market, opinion and social research, including insights and data analytics (hereinafter referred to as “service providers”).
    Non-market research activities, such as direct marketing, are outside the scope of this document.

    General Product Information - (Show below) - (Hide below)

    Committee MB-005
    Document Type Standard
    Publisher Standards Australia
    Status Current
    Supersedes

    History - (Show below) - (Hide below)

    Originated as AS ISO 20252—2007 and AS ISO 26362—2009.
    AS ISO 20252—2007 revised as AS ISO 20252:2018.
    AS ISO 20252:2018 and AS ISO 26362—2009 revised, amalgamated and redesignated as AS ISO 20252:2019. Originated as AS ISO 20252-2007 and AS ISO 26362-2009. AS ISO 20252-2007 revised as AS ISO 20252:2018. AS ISO 20252:2018 and AS ISO 26362-2009 revised, amalgamated and redesignated as AS ISO 20252:2019.

    Standards Referenced By This Book - (Show below) - (Hide below)

    ISO 19731:2017 Digital analytics and web analyses for purposes of market, opinion and social research Vocabulary and service requirements
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