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I.S. EN 15707:2008

Current
Current

The latest, up-to-date edition.

PRINT MEDIA SURVEYS - VOCABULARY AND SERVICE REQUIREMENTS
Available format(s)

Hardcopy , PDF

Language(s)

English

Published date

01-01-2008

Preview

For Harmonized Standards, check the EU site to confirm that the Standard is cited in the Official Journal.

Only cited Standards give presumption of conformance to New Approach Directives/Regulations.

Foreword
1 Scope
2 Normative references
3 Terms and definitions
4 Requirements
  4.1 Cooperation with clients
      4.1.1 Client briefing for research service
            provider
      4.1.2 Changes in the specification of work
      4.1.3 Use of subcontractors
      4.1.4 Client review of questionnaire
      4.1.5 Checking of data quality
      4.1.6 Code frame and data analysis
      4.1.7 Presentation of results to the client
      4.1.8 Copyrights
      4.1.9 Declaration of own interests and/or
            relevant parallel work
  4.2 Privacy
      4.2.1 General
      4.2.2 Privacy rights of the respondents
      4.2.3 Privacy rights of the interviewers
      4.2.4 Privacy rights of the clients
  4.3 Universe and sample
      4.3.1 Definition and description of the universe
      4.3.2 Samples
  4.4 Measurement procedures
      4.4.1 Types of surveys
      4.4.2 Audience measurement surveys
      4.4.3 Media profile surveys
      4.4.4 Measurement of page exposure
      4.4.5 Calculation of reading probabilities
            and methods of accumulation
  4.5 Fieldwork management
      4.5.1 General
      4.5.2 Interviewer recruitment
      4.5.3 Interviewer training
      4.5.4 Interviewer validation
      4.5.5 Subcontracting of fieldwork
  4.6 Documentation/questionnaire
      4.6.1 General
      4.6.2 List of specific details to be
            documented

Defines the vocabulary and service requirements for media surveys in the field of print media.

DocumentType
Standard
Pages
24
PublisherName
National Standards Authority of Ireland
Status
Current

Standards Relationship
EN 15707:2008 Identical

ISO 20252:2012 Market, opinion and social research Vocabulary and service requirements

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