BS PAS 2020(2009) : 2009

Withdrawn

DIRECT MARKETING - ENVIRONMENTAL PERFORMANCE - SPECIFICATION

Available format(s)

Hardcopy , PDF

Withdrawn date

01-06-2012

Language(s)

English

Published date

01-01-2009

Publisher

British Standards Institution

Foreword
Introduction
1 Scope
2 Terms and definitions
   2.1 Direct marketing
   2.2 Communications channels
   2.3 Environmental management
   2.4 Data
   2.5 Paper and printing
3 General
   3.1 Stages of a campaign
   3.2 Campaign aim and objectives
   3.3 Campaign planning
   3.4 Campaign control
   3.5 Campaign evaluation
4 Creation
   4.1 Targeting
   4.2 Suppression
   4.3 Recyclability
   4.4 Paper products
   4.5 Ink and finishes
5 Implementation
   5.1 Printing
   5.2 Mailing houses
   5.3 Distribution services
   5.4 Field marketing
6 Use by recipient
7 Environmental performance indicators
   7.1 General
   7.2 Waste to landfill
8 Claim of conformance
Annexes
Annex A (informative) - Summary of environmental aspects
        and objectives
Annex B (informative) - Environmental management systems
Annex C (normative) - Checklist of environmental considerations
        in the design of DM communications
Annex D (normative) - Applicability of environmental aspects
        and objectives
Annex E (normative) - Applicability of environmental
        performance indicators
Annex F (normative) - Campaign management framework
Annex G (informative) - Examples of how to determine the
        environmental performance score for a campaign
Annex H (normative) - Recyclability of DM communications
Bibliography

Defines requirements for the environmental performance of a direct marketing campaign.

Committee	ZZ/1
DocumentType	Standard
Pages	39
PublisherName	British Standards Institution
Status	Withdrawn

BS EN ISO 14031:2013	Environmental management. Environmental performance evaluation. Guidelines
BS EN ISO 9001:2015	Quality management systems. Requirements
BS EN ISO 14020:2001	Environmental labels and declarations. General principles
BS ISO 14025 : 2006	ENVIRONMENTAL LABELS AND DECLARATIONS - TYPE 3 ENVIRONMENTAL DECLARATIONS - PRINCIPLES AND PROCEDURES
BS ISO 14063 : 2006	ENVIRONMENTAL MANAGEMENT - ENVIRONMENTAL COMMUNICATION - GUIDELINES AND EXAMPLES
BS EN ISO 14001:2015	Environmental management systems. Requirements with guidance for use
BS ISO 14064-1 : 2006	GREENHOUSE GASES - PART 1: SPECIFICATION WITH GUIDANCE AT THE ORGANIZATION LEVEL FOR QUANTIFICATION AND REPORTING OF GREENHOUSE GAS EMISSIONS AND REMOVALS
BS EN ISO 14021:2016	Environmental labels and declarations. Self-declared environmental claims (Type II environmental labelling)
BS EN 45011:1998	General requirements for bodies operating product certification systems
BS EN ISO 216:2001	Writing paper and certain classes of printed matter. Trimmed sizes. A and B series
BS PAS 500(2008) : 2008	NATIONAL SPECIFICATION FOR TRAVEL PLANS
BS 8555:2003	Environmental management systems. Guide to the phased implementation of an environmental management system including the use of environmental performance evaluation