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18/30328323 DC : 0

Current
Current

The latest, up-to-date edition.

BS ISO 20671 - BRAND EVALUATION - PRINCIPLES AND FUNDAMENTALS
Available format(s)

Hardcopy , PDF

Language(s)

English

Publisher

British Standards Institution

Foreword
Introduction
1 Scope
2 Normative references
3 Terms and definitions
4 Principles of Conducting a Brand Evaluation
5 Brand Evaluation Fundamentals
6 Brand evaluation considerations
Annex A (informative) - Examples of Indicators for
        Elements and Dimensions
Bibliography

BS ISO 20671.

Committee
SVS/12
DocumentType
Draft
Pages
21
PublisherName
British Standards Institution
Status
Current

ISO 10668:2010 Brand valuation — Requirements for monetary brand valuation

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Hardcopy - English
PDF - English
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