BS ISO 20671:2019
Superseded
A superseded Standard is one, which is fully replaced by another Standard, which is a new edition of the same Standard.
A superseded Standard is one, which is fully replaced by another Standard, which is a new edition of the same Standard.
Brand evaluation. Principles and fundamentals
Hardcopy , PDF
12-24-2021
English
03-12-2019
This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
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