DIN EN 15707 E : 2009
Current
The latest, up-to-date edition.
Hardcopy , PDF
English
01-01-2009
Foreword
1 Scope
2 Normative references
3 Terms and definitions
4 Requirements
4.1 Cooperation with clients
4.1.1 Client briefing for research service
provider
4.1.2 Changes in the specification of work
4.1.3 Use of subcontractors
4.1.4 Client review of questionnaire
4.1.5 Checking of data quality
4.1.6 Code frame and data analysis
4.1.7 Presentation of results to the client
4.1.8 Copyrights
4.1.9 Declaration of own interests and/or
relevant parallel work
4.2 Privacy
4.2.1 General
4.2.2 Privacy rights of the respondents
4.2.3 Privacy rights of the interviewers
4.2.4 Privacy rights of the clients
4.3 Universe and sample
4.3.1 Definition and description of the universe
4.3.2 Samples
4.4 Measurement procedures
4.4.1 Types of surveys
4.4.2 Audience measurement surveys
4.4.3 Media profile surveys
4.4.4 Measurement of page exposure
4.4.5 Calculation of reading probabilities
and methods of accumulation
4.5 Fieldwork management
4.5.1 General
4.5.2 Interviewer recruitment
4.5.3 Interviewer training
4.5.4 Interviewer validation
4.5.5 Subcontracting of fieldwork
4.6 Documentation/questionnaire
4.6.1 General
4.6.2 List of specific details to be documented
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